The Beauty Experience
March 8-10, 2020
New York City

The New International Beauty Show


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Your Chair, Your Business

The Beauty Experience for Independent Stylists, Owners, Managers & Professionals

Created by the union of two historic industry-icons, American Salon and The International Beauty Show, The Beauty Experience New York is the ONLY event for independent stylist professionals to easily test the quality of beauty products before making a purchasing decision.

Don't miss the greatest opportunity to buy and sell professional beauty products on the east coast, March 8-10, 2020 in New York.

View Registration Passes Here

The Beauty Experience

New York

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Grow Your Business

Salon trends are always changing! Learn from influencers about the latest trends.
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Test New Products

Try, test, smell, and feel beauty products before making a purchasing decision.
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What's New in 2020

50+ beauty suppliers exhibiting for the first time, experiential zones, influencers, and more!



2020 Show Preview

All the pressing details are in for The Beauty Experience New York! Open the 2020 digital show preview today and start mapping out your experience March 8-10, 2020.

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Grow Your Customer Base

Learn how to grow your business from educators & celebrity stylists

Ursula Stephen

Ursula Stephen

Rebecca Taylor

Rebecca Taylor
Celebrity Stylist

Mykey O’Halloran

Mykey O’Halloran
Manic Panic

Keya Neal

Keya Neal
Kolour Kulture

Eve Pearl

Eve Pearl
Eve Pearl Beauty Great Faces

Stephanie Hodges

Stephanie Hodges

Tyrik Jackson

Tyrik Jackson
Tyrik Jackson Intl.

Sofie Pok

Sofie Pok
Babyliss Barberology

Education Schedule Group







  • 100+ educational classes FREE with All Access Expo Pass
  • Meet with 500+ top beauty brands
  • Test beauty products and make informed purchasing decisions
  • Watch show-stopping performances from industry influencers
  • The Beauty Cast Network Job Fair
  • FREE admission to the International Esthetics, Cosmetics & Spa Conference
Register Now Group

Sunday, March 8: 9:30am-6:00pm
Monday, March 9: 9:30am-6:00pm
Tuesday, March 10: 9:30am-5:00pm

Javits Center 
655 West 34th St. 
New York, NY 10001

2 Shows for the Price of 1

When you register for The Beauty Experience, show-goers can also attend the International Esthetics, Cosmetics & Spa Conference (IECSC), March 8-10, 2020

Use this opportunity to discover even more products, find more classes and build your network!

Artists Connect with world-class beauty suppliers. Find the products you need to create your best work and ensure customer satisfaction.

Students Network with industry leaders. Tap into why and how they do what they do, and let it inspire you.

Manufacturers/Distributors Talk with leading suppliers and find potential clients. Build-up your contact base to equip salon/spa owners with the best of the best in beauty products.

Fantastic show! There was an amazing amount of education offered in classrooms, live stages and booth demos. The show was truly inspiring and motivating!

-Nijee Roberts, Beauty Buyer

Created from the merging of two industry legends

The Beauty Experience